Video is king. A picture is worth a 1,000 words.
We have all heard these sayings, and in marketing, they ring even more true. For this very reason, we have developed a whole arm of Apex Marketing Team dedicated to the art of media.
Kupaa will handle all live streamed events for Apex Untamed, video content for social media, TV commercial production, and anything else related to media. To learn more, visit Kupaa.co
Get to know the Kupaa Brand:
The name: KUPAA is a Swahili word for "Ascend, or to go up." Even within the logo and word KUPAA you see the word "UP" in it. With us choosing the Apex Predator for this division of a Golden Eagle, and our main brand of APEX, going up just fits. Why the eagle? we will discuss that in just a moment.
Back to the name, we chose to use a Swahili word for the very reason that it is the native language used by the locals of Mount Kilimanjaro, the tallest free standing mountain in the world (very APEX). All of these reasons, led us to decide on the name Kupaa for this division.
The Golden Eagle: Since this division is media/video/picture based, which are all visual aspects, choosing the Apex Predator with the best eyesight made perfect sense. Eagles have such good eyesight, they can see a rabbit up to 2 miles away. This along with several terms like Eagle Eye and Eyes Like An Eagle, made this one of the easier decisions from a branding standpoint.
But why a Golden Eagle and not a Bald Eagle? Well, first, Bald Eagles are set aside to represent America, so we are not trying to take away from that and offend veterans or any patriot out there. Secondly, Golden Eagle feathers are the most sacred and honored feathers that American Indians can have in their headdress. Golden Eagle feathers are very historic and also show a level of quality, respect, and elite status, which we plan to deliver on any project that passes through KUPAA.
The Brand Colors: Showing we have done our research and also know about video and film, we chose to use the most widely used and famous colors in film. Any version of Orange and a tealish blue can be seen in almost every movie you have or will ever see. The reasoning is because it touches emotions within each person and creates a dramatic feel. You can google this to learn more, but it's a real thing and made this part of the branding easy for us to settle on.
The Website: Well, this is the part we are most proud of, and you will see this again on another post in the future. But, with the KUPAA site, it will be the first of it's kind (probably not the last). It's site will have no words other than logos and the copyright info required at the bottom. It will be all video, icons, pictures and that's it. No words, because again, this division is built for just visual production, so it would be very hypocritical of us to use words on the site lol, plus it's really cool.
We have more coming out over the next little bit about KUPAA and other things we are doing over at APEX Marketing Team, LLC, but if you are starting or need to refresh a brand, we hope you will see how we work through our own branding to decide if you want that level of detail put into yours. Thanks for reading, and let us know if we can ever help.