WHAT IS FULL-SERVICE MARKETING?
Marketing covers so many aspects of a business.
Branding, Website/Mobile App/Funnel Design & Development, CRM/WORKFLOW, Social Media, SEO, Advertising, Reputation Management & Conversion all make up the needs of any business at any given time.
We cover all of these aspects for our clients in one place, removing the need to have multiple service providers that only blame each other if results are not as promised.
OUR EXCLUSIVE A.P.E.X. MARKETING METHOD
All marketing requires specific goals, effective strategies to achieve those goals, and measurable metrics to ensure every dollar is used wisely.
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To make sure this happens, we use our own A.P.E.X. method, which creates a solid foundation and ensures maximum return on your marketing investment.
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A-ANCHOR. P-PROMOTE. E-EARN. X-MULTIPLY.
Owner & CMO Kyle Barker shares a high-level overview of the A.P.E.X. Method.
A-ANCHOR
All marketing should start with a solid foundation built on a clear strategy to achieve your desired goals.
First we start with learning about your business, your goals, what types of marketing you have tried in the past. We want to hear about what worked, what didn't.
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Then we develop a custom strategy based on that information and begin setting the foundation for all marketing the business will need to be successful.
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Here is a list of marketing services used during the "ANCHOR" phase of our method:
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Strategy
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Branding
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Website/Mobile App/Funnel Design & Development
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CRM Setup With Automation
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Email Marketing Setup
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Social Media Setup
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Google My Business Setup
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Reputation Management Setup
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SEO Research & Setup
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Advertising Pixel, Analytics, & All Other Tracking Tools
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Content Creation (Ads, Social Media, Video etc.)
If you feel this is where your business is, feel free to choose from one of the options below to get started.
P-PROMOTE
With a proper foundation set, it's time to now put your business in front of potential customers.
The second stage of our method, creates the traffic needed to gain new customers while also reselling and creating loyalty with previous ones. There are many technics used in this method, which are selected by the goals and strategies chosen by each client we work with.
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Here is a list of marketing services used during the "PROMOTE" phase of our method:
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Strategy
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Social Media Marketing/Management/Content
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Video Marketing
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Podcast Hosting or Appearances
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SEO (Search Engine Optimization/Ranking Higher on sites like Google, Yahoo, Bing etc.)
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Influencer Marketing
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Advertising (Social, Outdoor/Billboard, Traditional Print Ads, Direct Mailers, Search Engine, Traditional Radio, Traditional TV, Programmatic Radio-Spotify, Podcasts etc., Programmatic Video-YouTube, Hulu, NETFLIX etc., Connected TV-i.e. Roku, and Display Ads).
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Geo-Fencing
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Demographic Targeting
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CRM Automation
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Text Message Automation & Marketing
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Email Marketing
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Sponsorships
If you feel this is where your business is, feel free to choose from one of the options below to get started.
E-EARN
After you have the right ANCHOR and PROMOTED it correctly, it's time to EARN the return.
A common mistake made in a lot of businesses is they have an idea and then run an ad trying to get people to do business with them. Although they may get lucky, or get some slight return, typically they waste time and money with little to no results. The results they do get may buy once and then slip away if the proper structure to resell to those customers isn't in place.
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This is due to the fact no foundation was set within their audience. No trust was built. With our exclusive method, we make sure the value is established during the first two phases, along with a structured process to continually resell, so that we reap exceptional returns during the EARN phase.
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Key note: EARN does require PROMOTE to be running at the same time.
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Here is a list of marketing services used during the "EARN" phase of our method:
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Strategy
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Funnels
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Lead Generation
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Appointment Setting
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CRM
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Text & Email Automation & Marketing
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Workflows (Automated Follow-Ups Nurturing Leads)
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LIVE CHAT (24/7 Human Live Chat on website, social, phone etc. to ensure no opportunity is lost)
If you feel this is where your business is, feel free to choose from one of the options below to get started.
X-MULTIPLY
Marketing should produce a return, and when it does, you multiply it.
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According to Google, the average return on marketing is 3-5x. Meaning, you put a dollar in, you should get $3-$5 dollars back on average.
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With our unique method, we are able to work with our clients to ensure each phase is properly executed before investing all of your marketing budget. When the phases are complete and you see the desired return on the EARN phase, you then ______ X your return. You can double, triple, or 100x your return if you want. This is also known as "scaling" which should only be done when you have a proven system in place.
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Essentially, through our A.P.E.X. method, you are creating your own ATM machine that if you put a dollar in you know exactly what you are going to get back. So why not multiply that.
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A lot of people are scared of the words "AD SPEND" because they run ads without a proven return. So a high ad spend seems to be a hard pill to swallow. However, in our approach, you will want to put as much in as you can because you know exactly how much it can be multiplied as that investment flows through the A.P.E.X. Marketing method.
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Other uses for the "X" phase are to create multiple offers, services, products etc. to put through the system for your business. As an example, if you offered residential cleaning and you saw the return, you may add commercial cleaning as a multiplier. This is really only limited by the amount of work, products, hours in the day you can dedicate to fulfillment.
If you feel this is where your business is, feel free to choose from one of the options below to get started.
WHAT WOULD IT TAKE FOR YOU TO DO ALL OF THIS ON YOUR OWN?
NUMBERS NEVER LIE
Having a fully staffed, full-time, inhouse marketing team is one of the most expensive departments a company has. It is also one of the most valuable, since at it's core, it is dedicated to driving the revenue for the business.
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Typically, small/medium sized businesses struggle to add a marketing staff due to the capital needed to fund such an expensive division of their company.
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The other truth is, this investment and the payoff of it, is what can determine not just the growth of a company, but the mere survival of it.
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The average cost, for an inhouse marketing team can be seen in this information provided by https://www.contentpowered.com/blog/cost-inhouse-marketing-team/
https://www.designrush.com/agency/digital-marketing/trends/small-business-data-analytics
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Campaign Manager: 40-75k
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Project Manager: 50-110k
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Marketing Strategist: 55-105k
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Marketing Producer: 45-105k
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Marketing Analyst: 45-80k
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Ad Manager: 45-65k
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Ad Producer: 40-60K
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Ad Analyst: 50-75k
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Video Producer: 40-90k
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Photographer: 25-60k
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Designer: 40-70k
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Developer: 60-125k
On the low-end, annually, you would spend: $555,000
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Another option is to get the same work done by our experienced, highly recommended, staff at
Apex Marketing Team.
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Our team of coders, designers, project managers, researchers, and so much more, allow your business the resources to market like the large companies at a fraction of the cost.
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All phases require a lower investment amount for your business than if you were to add even one full- time employee.
WHAT OUR CLIENTS ARE SAYING
WHAT THEY SAY
"genuinely cared about my dream & vision, which is priceless"
"I can't say enough of how pleased I am with Kyle & the team at Apex Marketing!! Kyle helped me sort through all my ideas & condense it into an amazing & easy to navigate website, which is what I wanted! Kyle & the team listened & delivered all I asked for and so much more!! Most importantly, Kyle genuinely cared about my dream & vision, which is priceless!! I'm so thankful that I didn't try to do a website on my own! It was worth every penny because Apex team knows their stuff!! 😄I highly recommend Apex Marketing, hands down!! Thank you so much!! See you again soon during my next business venture!💜"
Felicia James-Hope For The Future
